Apex Technical Institute Driving School

Website Privacy Notice

Last Updated: March 5, 2026

At Apex Technical Institute (“Apex,” “we,” “us,” and “our”), we commit to integrity, mutual respect, and protecting each person’s privacy. This Privacy Notice (“Notice”) describes how we collect, use, protect, and disclose personal information obtained through https://apexcdl.com/ (“Site”) and other channels.

Scope of this Policy

We use the term “personal information” to describe information that can reasonably be associated with you and can be used to identify you. Personal information does not include information that has been deidentified or aggregated.

This Notice explains how personal information we collect from you will be used by us or on our behalf. We encourage you to read this Notice carefully as it contains important information about:

• What information we, or our third party service providers, may collect about you;
• How we will use the information we collect about you;
• Whether we will disclose your details to anyone else; and
• Your choices and rights regarding the personal information you have provided to us.

This Notice explains how we collect, use, disclose, and protect personal information in connection with the Site. By using the Site, you acknowledge that we will process personal information as described in this Notice. If you do not agree, please do not use the Site.

If you apply for student financing, please review the Financing Privacy section below for details on information handled by our parent company and/or financing partners.

1. HOW WE COLLECT PERSONAL INFORMATION

We collect and receive personal information through the following methods:

• Personal information you provide to us. You may give us your personal information directly, for example, when you contact us with inquiries, complete forms on our Site, subscribe to receive our marketing communications or provide feedback to us.
• Personal information we collect automatically, including through cookies and other similar technologies. When you access and use our Site, we may collect Technical Data and Usage Data automatically, including through our use of cookies and other similar technologies. Some of these technologies are provided by third parties for analytics and marketing measurement; see Advertising and Remarketing below for details.
• Personal information we obtain from third parties. We may obtain personal information from third parties, including marketing and advertising partners (e.g., lead generators, ad platforms, and social networks), service providers that support our Site (e.g., analytics and technical vendors), and financing/servicing partners (including credit and identity verification providers and, where permitted by law, consumer reporting agencies) in connection with offering, underwriting, servicing, or collecting on financing.
• Personal data that is publicly available. We may collect personal data that is available from public sources or that you or a third party may otherwise publish (for example on websites, posts on social media platforms, or speeches at events).

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

• Identity Data. Name (first, middle, and last); and title, username and password (as it relates to persons with access to our Student Portal).
• Contact Data. Email address; telephone number; and postal/delivery address.
• Communications Data includes correspondence or messages (including SMS, Site forms or emails), the nature of your inquiry and other personal information which you choose to provide to us through these sources.
• Usage Data. Data observed or collected in relation to browsing activity on our Site and interaction with our emails. This may include information about pageviews and events on our Site; information about the webpage or other source that users were previously on before reaching our Site; or information about when a browsing session started and ended.
• Technical Data. IP address; details of the website that you are viewing, such as full web page URL; browser type, device type and operating system and any other information available to us about the device you are using; location information derived from IP address (generally approximate, such as city/region), and any other data collected for technical diagnostics purposes), and any relevant unique identifiers assigned to a device or browser (including cookie identifiers).
• Marketing Data. Marketing preferences; and service communication preferences.
• Advertising Partner Data. Information we receive from advertising or analytics partners about interactions with our ads or visits to our Site (for example, ad click or conversion information and related identifiers).
• Sensitive identifiers and health information. If you apply for or enroll in our program, we may collect sensitive personal information, including Social Security number and driver’s license number, and—for applicants only—medical information and drug/alcohol testing information (including results). We use this information only as needed to verify identity; administer enrollment or applicant screening; comply with applicable legal, safety, and regulatory requirements; and complete related documentation (and certain forms may also include your Social Security number). We do not use this information for unrelated purposes.

3. HOW WE MAY USE YOUR INFORMATION

We may collect, use, and otherwise process personal information for the following purposes:

• Services and Support. To enable our Site, communicate with you through the Site, provide troubleshooting, technical support, and for similar support purposes, respond to your inquiries, and otherwise fulfill your requests.
• Analytics and Improvement. To better understand how users access and use the Site, and for other research and analytical purposes, such as to evaluate, develop, and improve our Site, educational resources and business operations, and for internal quality control and training purposes.
• To respond to your questions, send you requested materials and newsletters, as well as information and materials regarding our program offerings. We may also use this information to send administrative information to you, for example, information regarding our offerings and changes to our terms and policies.
• Marketing and Advertising. For marketing, advertising, and promotional purposes. For example, to send you promotional information about our program offerings, including information about new offerings, as well any other information that you sign up to receive. We may use cookies and similar technologies to understand the effectiveness of our advertising and, where permitted, to show ads that are more relevant to you. Where required by law, we will offer a way to opt out of targeted advertising.
• Research and Surveys. To administer surveys and questionnaires, such as for market research or user satisfaction purposes.
• Security and Protection of Rights. To protect the Site and our business operations, and to protect our rights or those of our stakeholders; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use.
• Compliance and Legal Process. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, to respond to a subpoena, warrant, court order, or other legal process, or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.
• Auditing, Reporting, and Other Internal Operations. To conduct financial, tax and accounting audits, audits and assessments of our operations, including our privacy, security and financial controls, as well as for risk and compliance purposes. We may also use personal information to maintain appropriate business records and enforce our policies and procedures.
• General Business and Operational Support. To assess and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financings, and to administer our business, accounting, auditing, compliance, recordkeeping, and legal functions.

4. DISCLOSURE OF YOUR INFORMATION TO THIRD PARTIES

We will not disclose your personal information to third parties other than as described in this Notice unless we have your permission or are required or permitted to do so by law. We may disclose such information with our affiliates as necessary to carry out the purposes for which the information was supplied or collected. Similarly, third party contractors, consultants and/or vendors engaged by us to provide services may have access to your personal information. These third parties will be subject to their own data protection requirements providing the same or greater level of security provided by us and in most instances will also have entered into a written agreement with us which addresses access to and use of your personal information.

We may disclose the personal information we collect for the purposes described above with third parties as follows:

• • Affiliates. We may disclose consumer lead information (e.g., identifiers, contact information, and professional or employment-related information) within our family of companies (our parent company and subsidiaries) to centrally manage marketing operations, route and respond to inquiries, administer customer relationship management, measure campaign effectiveness, and maintain suppression lists and communication preferences. Our affiliates use this information only for these limited purposes and consistent with our instructions.
  • Vendors and Services Providers. We may disclose personal information we collect to our service providers, processors, and others who perform functions on our behalf. These may include, for example, IT service providers, help desk, analytics providers, consultants, auditors, and legal counsel.